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Jayson_Virissimo comments on Good resource for marketing research? - Less Wrong
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This has got to be the most ignorant quote I have even seen from Graham. If it is "no great mystery" and doesn't require study, then why do so many fail at it?
Thinking through Graham's essays an example that comes to mind is being so excited about your own product that you fail to see that it has no market. He claims that most successful startups change their product entirely at least once.
I think the ignorance depends on the target audience of the quote.
For normal people, its actually a fairly large insight. Starting a business isn't impossible, you just need to get paid to do something.
For entrepreneurs who already know that starting a business is possible, its pretty useless. Of course you're trying to get paid, the question is how.
Right, and playing professional basketball isn't impossible; you just need to throw a ball through a hoop.