It seems all the other comments are voicing concern about bringing on an Eternal September phenomenon to LessWrong. That would be horrible.
But there must be so many potentially valuable people out there, especially if LW is serious about having a diverse membership as I've seen claimed before. If it's only low-profile ads in Wired that lead here, will LW get the diversity it desires? Perhaps there's some way to tune the karma system such that only the right eyeballs stick around, and the wrong ones leave quickly?
Recently reporters from two major national magazines contacted me in preparation for doing stories on Bitcoin. This reminded me that Wired magazine did a cover story on the Cypherpunks in its second issue. I think the LessWrong community is already larger and more active than Cypherpunks were back then, and potentially more influential, but there hasn't been much publicity on us. I'm tempted to suggest doing a story on LessWrong to one of the reporters. Is this a good idea, or bad?
More generally, do we want more publicity, and if so what's the best way to go about getting it?
ETA: Would it be bad etiquette to reveal the names of these magazines at this point, or even to say as much as I've said?