LW is not a group whose agenda can be summarized meaningfully in a soundbite.
"Thinking and deciding are central to our daily lives. The Less Wrong community aims to gain expertise in how human brains think and decide, so that we can do so more successfully. We use the latest insights from cognitive science, social psychology, probability theory, and decision theory to improve our understanding of how the world works and what we can do to achieve our goals."
Taken right from LW's homepage. That sounds to me like a very good start, and it's only a couple of sentences.
Recently reporters from two major national magazines contacted me in preparation for doing stories on Bitcoin. This reminded me that Wired magazine did a cover story on the Cypherpunks in its second issue. I think the LessWrong community is already larger and more active than Cypherpunks were back then, and potentially more influential, but there hasn't been much publicity on us. I'm tempted to suggest doing a story on LessWrong to one of the reporters. Is this a good idea, or bad?
More generally, do we want more publicity, and if so what's the best way to go about getting it?
ETA: Would it be bad etiquette to reveal the names of these magazines at this point, or even to say as much as I've said?