Wired would probably a good magazine for this.
I'm not sure, I get the impression the people reading wired are people who like to think of themselves as rational, but aren't necessarily.
Do you mean something like "...people reading wired are people who would bristle at being told they aren't already rational, because their self image depends greatly on seeing themselves as rational"?
Recently reporters from two major national magazines contacted me in preparation for doing stories on Bitcoin. This reminded me that Wired magazine did a cover story on the Cypherpunks in its second issue. I think the LessWrong community is already larger and more active than Cypherpunks were back then, and potentially more influential, but there hasn't been much publicity on us. I'm tempted to suggest doing a story on LessWrong to one of the reporters. Is this a good idea, or bad?
More generally, do we want more publicity, and if so what's the best way to go about getting it?
ETA: Would it be bad etiquette to reveal the names of these magazines at this point, or even to say as much as I've said?