Hmm, seems like a potential example of reversed stupidity not being intelligence.
I understood this to mean that people will see Simon Cowell doing a thing, and think (by implication, wrongly) "He is stupid, therefore this is a stupid thing to do." Other people (shokwave, for one) seem to be interpreting it as a criticism of Cowell, suggesting that he is doing the right thing for the wrong reason. Clarify?
From a GQ interview: