gwern comments on Rationality Quotes September 2011 - Less Wrong
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Yes. Ads vary widely in the target audience, ranging from the utter lowest-common denominator to subtle parodies and references, across all sorts of channels. The ads you see on Disney are different from the ads you see on Fox News which are different from the ads you see on Cartoon Network's Adult Swim block, which are different from the ones on the Discover channel. Exactly opposite of your crude 'ads exist only to exploit stupid people' model.
Below-average, and my own website is routinely criticized by readers for being too abstract, having a bad UI, and making no compromises or helping out readers.
Oh, I'm sorry - was I supposed to not prove the point about geeks like me usually overestimating the intelligence of ordinary people? It appears I commit the same sins. Steve Jobs would not approve of my design choices, and he would be entirely correct.
And what does this have to do with Steve Jobs? Please try to stay on topic. I'm defending a simple point here: Steve Jobs correctly estimated the intelligence of people as low, designed UIs to be as simple, intuitive, and easy to use, and this is a factor in why he died a billionaire. What does his narcissism have to do with this?
As I recall the history, this had nothing to do with UIs or people's intelligence, but with Edison being in a losing position, having failed to invent or patent the superior alternating current technologies that Tesla did, and desperately trying anything he could to beat AC. Since this had nothing to do with UIs, all it shows is that one PR stunt was insufficient to dig Edison out of his deep hole. Which is not surprising; PR can be a powerful force, but it is far from omnipotent.
Thinking that average people's intelligence is low != thinking every PR stunt ever, no matter how crackbrained, must instantly succeed and dig someone out of any hole no matter how deep.