You're confuting two things here: whether rationality is valuable to study, and whether rationality is easy to proselytize.
My own experience is that it's been very valuable for me to study the material on Less Wrong- I've been improving my life lately in ways I'd given up on before, I'm allocating my altruistic impulses more efficiently (even the small fraction I give to VillageReach is doing more good than all of the charity I practiced before last year), and I now have a genuine understanding (from several perspectives) of why atheism isn't the end of truth/meaning/morals. These are all incredibly valuable, IMO.
As for proselytizing 'rationality' in real life, I haven't found a great way yet, so I don't do it directly. Instead, I tell people who might find Less Wrong interesting that they might find Less Wrong interesting, and let them ponder the rationality material on their own without having to face a more-rational-than-thou competition.
Instead, I tell people who might find Less Wrong interesting that they might find Less Wrong interesting, and let them ponder the rationality material on their own without having to face a more-rational-than-thou competition.
This phrase jumped out in my mind as "shiny awesome suggestion!" I guess in a way it's what I've been trying to do for awhile, since I found out early, when learning how to make friends, that most people and especially most girls don't seem to like being instructed on living their life. ("Girls don't want solutions to...
If it's worth saying, but not worth its own post (even in Discussion), then it goes here.
If continuing the discussion becomes impractical, that means you win at open threads; a celebratory top-level post on the topic is traditional.