SoullessAutomaton comments on The Brooklyn Society For Ethical Culture - Less Wrong
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Among other reasons, because mass opinion often influences decisions, e.g. politics, in ways that impact everyone, including us. The greater the average rationality of the masses, the better those decisions are likely to be.
Rational arguments, being restricted to sanity, are un-optimized for swaying masses for political gain.
It's not a good idea to fight irrationality's strengths with rationality's weaknesses.