The problem here is that the only institution that does have an interest in the long-term health of the entire population and does have the ability to overrule the interests of the coal plant owners - the state - is crippled under a liberal democracy because its members only have an interest in being re-elected.
Actually I think the state's interest in the long-term health of the population isn't really an enduring feature, its more of a plausibly useful strategy.
A state can reasonably defined as a local monopolist of violence, generally speaking its long term interest is basically to maintain that monopoly. There are imaginable scenarios where this involves hurting the long-term health of its entire population if say the result makes the population more docile or if they improve rent extraction that the state needs to maintain its monopoly ect.
Its even possible...
A response essay written by Eliezer Yudkowsky posted at Cato Unbound for the issue Brain, Belief, and Politics:
Is That Your True Rejection? by Eliezer Yudkowsky
The lead essay has been written by Michael Shermer:
Liberty and Science by Michael Shermer