qualium
"Quale", according to Wiktionary, the Stanford Encyclopedia of Philosophy, and my 1993 Random House unabridged dictionary (which gives the pronunciations KWAH-lee, KWAH-lay, and KWAY-lee).
Edit for completeness:
For the plural, "qualia", the Random House gives the pronunciations KWAH-lee-uh and KWAY-lee-uh.
(The second edition OED pronunces "quale" as KWAY-lee but does not include "qualia" at all.)
Ah, I had been misinformed! I was informed it was the Latin neuter form, which uses "-um" for singular endings and "-a" for plural. Thanks for the correction!
I encounter many intelligent people (not usually LWers, though) who say that despite our recent scientific advances, human consciousness remains a mystery and currently intractable to science. This is wrong. Empirically distinguishable theories of consciousness have been around for at least 15 years, and the data are beginning to favor some theories over others. For a recent example, see this August 2011 article from Lau & Rosenthal in Trends in Cognitive Sciences, one of my favorite journals. (Review articles, yay!)
Abstract: