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jsalvatier comments on Your inner Google - Less Wrong
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Interesting, that seems like an especially cheap and concrete thing to test.
Indeed it is. The hardest part seems to be finding subjects. If you know one and would like to try it, I could walk you through it and explain a few failure modes to avoid.
Interesting video: http://www.youtube.com/watch?v=VtUatMghbHg
Follow up 25 years later: http://www.youtube.com/watch?v=TjjCzhrYJDQ&feature=related
I suspect the efficacy of this method depends a lot on the subject's ability to really bring forth the internal representations of the phobia (ie mental images, feelings, etc) so that they can be changed.