"We DO NOT WANT lukeprog's How To Be Happy to sound authoritative. The reason for that is if it turns out to be 'more wrong' it will be that much easier to let go of."
This.
Whenever you give a collection of concepts a name, you almost automatically start to create a conceptual "immune system" to defend it, keep it intact in the face of criticism. This sort of getting-attached-to-names strikes me as approximately the opposite of Rationalist Taboo. (Hey, did someone just dis Rationalist Taboo? Lemme at 'em!)
I suspect that giving a name to a hypothesis can cause you to defend it but it might be able to do the opposite also if it is already a hypothesis you dislike. I suspect that it is more likely to move one's emotional attachment towards extremes rather than move one's attitude in any specific direction. I also suspect this is more likely to be a problem for extended hypotheses that are more networks of interlocking ideas than simple hypotheses (so e.g. NLP would be a name in this sense, but I suspect that "Rationalist Taboo" would be too simple ...
I just heard a comment by Braddock of Lovesystems that was brilliant: All that your brain does when you ask it a question is hit "search" and return the first hit it finds. So be careful how you phrase your question.
Say you just arrived at work, and realized you once again left your security pass at home. You ask yourself, "Why do I keep forgetting my security pass?"
If you believe you are a rational agent, you might think that you pass that question to your brain, and it parses it into its constituent parts and builds a query like
X such that cause(X, forget(me, securityPass))
and queries its knowledge base using logical inference for causal explanations specifically relevant to you and your security pass.
But you are not rational, and your brain is lazy; and as soon as you phrase your question and pass it on to your subconscious, your brain just Googles itself with a query like
why people forget things
looks at the first few hits it comes across, maybe finds their most-general unifier, checks that it's a syntactically valid answer to the question, and responds with,
"Because you are a moron."
Your inner Google has provided a plausible answer to the question, and it sits back, satisfied that it's done its job.
If you instead ask your brain something more specific, such as, "What can I do to help me remember my security pass tomorrow?", thus requiring its answer to refer to you and actions to remember things and tomorrow, your brain may come up with something useful, such as, "Set up a reminder now that will notify you tomorrow morning by cell phone to bring your security pass."
So, try to be at least as careful when asking questions of your brain, as when asking them of Google.