One thing to keep in mind is that although many seem to be trying to kill it, sarcasm isn't dead and sometimes use of those "internetisms" is meant tongue-in-cheek (I think similar to how 'lower class' language/words/mannerisms sometimes are used by people that normally speak in a more 'upper class' way). Although happening upon an article by someone without reading any of their writing history could cause a person to not know it's in jest.

So you don't necessarily have to get as angry each time you see it.