I see it as a cat-and-mouse game, like the spam problem.

Or even better is the problem of Photoshopping things which people have come up with some I guess fairly good tool to counter:

“Error level analysis (ELA) works by intentionally resaving the image at a known error rate, such as 95%, and then computing the difference between the images. If there is virtually no change, then the cell has reached its local minima for error at that quality level. However, if there is a large amount of change, then the pixels are not at their local minima and are effectively original.”

From http://errorlevelanalysis.com/

Also people could be more skeptical of video from an unfamiliar source, as they must be getting with photos (magazines covers, especially US beauty-oriented ones) and movies (special effects getting better and better, the young Jeff Bridges in Tron 2.0 didn't fool me but I remember reading a comment or two about people saying they were fooled).

My link to the ELA page and inspiration about using one's judgment came from these not-so-technical articles that cam up in a quick Google search:

http://lifehacker.com/5644259/how-to-detect-a-photoshopped-image

http://www.ratchetup.com/eyes/2007/04/detecting_photo.html