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rysade comments on LessWrong gaming community - Less Wrong
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I can say that the 'reward system' is laughably easy to defeat as long as you are aware of it's existence. Hint: the winning move is not to play.
Your typical game based on a reward system will cater to those who are playing the game for the lever, while other games will cater to other other audiences. They are pretty easy to spot.
I consider the primary use of video games to be a kind of virtual sport, with rules for victory, guidelines for possible and impossible actions, etc. Other wonderful uses are as a storytelling medium, a virtual world to explore or exploit, or three dimensional puzzles.
A fairly obvious heuristic, and one that tends to distinguish both Zynga "games" and MMORPGs from more traditional video games, is that the traditional game has a relatively high but fixed upfront cost, whereas the Zynga and MMORPG offerings tend to be cheap to start but require constant infusions of additional funds. The differing incentives for game design are readily apparent.