Prismattic comments on LessWrong gaming community - Less Wrong
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A fairly obvious heuristic, and one that tends to distinguish both Zynga "games" and MMORPGs from more traditional video games, is that the traditional game has a relatively high but fixed upfront cost, whereas the Zynga and MMORPG offerings tend to be cheap to start but require constant infusions of additional funds. The differing incentives for game design are readily apparent.