I think you're being a one-step rationalist, looking one step ahead in game theory. A 2-stepper realizes that, if he signals to his friends that they won't be his friends anymore if they fail to split windfalls with him, his friends may split windfalls with him.
Or they will just make deals with non-friends and leave me with nothing.
First, Darwin describes Jobs's (far mode) stance towards death:
But these are Jobs's actual (near mode) actions regarding his own death:
The conclusion: