Here's something that I wrote elsewhere about this topic:
Back in the days, there was really only one way to watch a television series: by catching it whenever it was on TV, perhaps over a period of several years. Watching a good TV series became a ritual that defined your day: I still remember that when I was maybe six years old, I always had to be at home at 7 PM, because that's when PTV would start showing cartoons.
Today, if I want to watch a TV series, I can buy the DVD or download it from the Internet. If the series is good enough, I might watch through it in a week, or even a day or two. And even if the series is really good, watching it in such a short time is insufficient to really build an emotional bond with it. I'll remember it as “that really good TV series” - not as “that TV series that I love”.
There's a pick-up artist technique called time distortion. The basic idea is that you take a person out on a date with you, then go to multiple different places and do different things while you're out. This is used to trick the brain of your dating partner into believing that you've known for a longer time than you've actually had, which makes her trust you more:
By bouncing your girl to multiple targets and doing different things, this creates separate and powerful memories in her mind of being with you at different locations. This can create trust each time she bounces with the PUA, as well as shorten the time of the 7 hour period, as her time spent with you is so memorable, that she feels like she has been with you longer than she actually has.
When a story that already has a fanbase is released in multiple installments, each installment gives a fan a new opportunity to connect with other fans and catch up with the latest installment together. This can give the reader many powerful memories of having read the story and it being a positive experience. As an example, a year back I spent four months in the United States, sharing a house with several other people who were reading the fan fiction story Harry Potter and the Methods of Rationality. I have several memories of somebody checking the Internet, then shouting “METHODS UPDATED!”, and practically everybody in the house running to the nearest computer to catch up with the most recent installment. I also once mentioned that Methods had been updated to one person who was supposed to be working, and she then said that I shouldn't have said that, because now she'd have to go read it instead of working. And so on - I have probably at least ten distinct Methods of Rationality -related memories from that trip. It means that Methods of Rationality will always be a fanfic that has a special significance for me, because it is bound together with my memories of California. Likewise, Star Trek: The Next Generation and Babylon 5 will always have a special significance for me, because they were series that I watched together with my parents in the late evening over a period of many years. That wouldn't be the case if they hadn't be released in small installments over an extended period of time.
I'm trying to like Beethoven's Great Fugue.
"This piece alone completely changed my life and how I perceive and appreciate music."
"Those that claim to love Beethoven but not this are fakers, frauds, wannabees, but most of all are people who are incapable of stopping everything for 10 minutes and reveling in absolute beauty, absolute perfection. Beethoven at his finest."
"This is the absolute peak of Beethoven."
"It's now my favorite piece by Beethoven."
These are some of the comments on the page. Articulate music lovers with excellent taste praise this piece to heaven. Plus, it was written by Beethoven.
It bores me.
The first two times I listened to it, it stirred no feelings in me except irritation and impatience for its end. I found it devoid of small-scale or large-scale structure or transitions, aimless, unharmonious, and deficient in melody, rhythm, and melodic or rhythmic coordination between the four parts, none of which I would care to hear by themselves (which is a key measure of the quality of a fugue).
Yet I feel strong pressure to like it. Liking Beethoven's Great Fugue marks you out as a music connoisseur.
I feel pressure to like other things as well. Bitter cabernets, Jackson Pollack paintings, James Joyce's Finnegan's Wake, the Love Song of J. Alfred Prufrock, the music of Arnold Schoenberg, and Burning Man. This is a pattern common to all arts. You recognize this pattern in a work when:
Here are some theories as to how a work becomes the darling of its medium or genre:
(Don't assume that the same theory is true for each of my examples. I think that the wine hierarchy and Alban Berg are nonsense, Jackson Pollack is an interesting one-trick pony, and Burning Man is great but would be even better with showers.)
I could keep listening to the Great Fugue, and see if I, too, come to love it in time. But what would that prove? Of course I would come to love it in time, if I listen to it over and over, earnestly trying to like it, convinced that by liking the Great Fugue I, too, would attain the heights of musical sophistication.
The fact that people come to like it over time is not even suggested by theory 1 - even supposing the music is simply so great as to be beyond the appreciation of the typical listener, why would listening to it repeatedly grant the listener this skill?
I have listened to it a few times, and am growing confused as to whether I like it or not. Why is this? Since when does one have to wonder whether one likes something or not?
I am afraid to keep listening to the Great Fugue. I would come to like it, whether it is great art or pretentious garbage. That wouldn't rule out any of my theories.
How can I figure out which it is before listening to it repeatedly?