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pedanterrific comments on Rhetoric for the Good - Less Wrong
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"When constructing sentences, put the most important word at the end."
But my initial point was mostly that "the most impacting words" is a really awkward and unclear construction. And I think the disagreement in the responses to my comment as to which word would be the "most impacting" (and precisely what that means) rather bears me out.
I agree. (I mistook your point.)
Edit: Joseph Williams (who wrote Style: Lessons in Clarity and Grace, which lukeprog mentioned in the original post) has a subtler version of this rule:
That's from page 48 of his Style: Toward Clarity and Grace, which I think blows Strunk and White out of the water. (I believe it's a different book from the one lukeprog mentioned, though if so I'm sure they cover similar material.)