To see what's distinctive about lukeprog's approach to writing, I think it's important to read his essay, "The Art of Plain Talk" (http://tinyurl.com/18r)—which he links at point 27. Without this background, it's hard to see how his 37 rules are connected. But in my view, unexpressed inter-relation, as in the present piece, is at the root of what's problematic about the "plain-talk" style. (See http://tinyurl.com/3glcy28)