Many of the people who take issues like Friendly AI and the Singularity seriously fall either by labeling or by self-identification into the broad set of nerds/geeks. However, the goals of the SIAI connect to humanity as a whole, and the set of humans in general is a much larger set of potential fundraisers. In your view, should the SI be doing more to reach out to people who don't normally fall into the science nerd subset, and if so, what such steps should it take?