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Kaj_Sotala comments on The curse of identity - Less Wrong

125 Post author: Kaj_Sotala 17 November 2011 07:28PM

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Comment author: Kaj_Sotala 18 November 2011 07:33:02PM 6 points [-]

It's not about their image to others. People who were assigned environmentally friendly products were more selfish than those assigned other products.

Right - the primary mechanism is more through one's self-image than explicit status-seeking.