I don't make a difference between having a goal and seeking gratitude for that goal, it's exactly the same for me. Something is important if it deserve a lot of gratitude, something is not if it does not. That's all. The "gratitude" part is intrinsic.
If you accept my view, Kaj Sotala's statement is a nonsense: it can't turn out to be strategic self-deception when we thought we were deeply motivated, we're seeking gratitude from the start (which is precisely what "being deeply motivated" means. If at one point we discover that we've been looking for gratitude all that time, then we don't discover that we've been fooling ourself, we're only beginning to understand the true nature of any goal.
Like Wei Dai said - the core problem (at least in my case) wasn't in the prestige-seeking by itself, it was in the cached and incorrect thoughts about what would lead to prestigious results, and the fact that those cached thoughts hijacked the reasoning process. If I had stopped to really think about whether the actions made any sense, I should have realized that such actions wouldn't lead to prestige, they would lead to screwing up (in the first and second example, at least). But instead I just went with the first cliché of prestige that my brain associat...
I have become convinced that problems of this kind are the number one problem humanity has. I'm also pretty sure that most people here, no matter how much they've been reading about signaling, still fail to appreciate the magnitude of the problem.
Here are two major screw-ups and one narrowly averted screw-up that I've been guilty of. See if you can find the pattern.
It may not be immediately obvious, but all three examples have something in common. In each case, I thought I was working for a particular goal (become capable of doing useful Singularity work, advance the cause of a political party, do useful Singularity work). But as soon as I set that goal, my brain automatically and invisibly re-interpreted it as the goal of doing something that gave the impression of doing prestigious work for a cause (spending all my waking time working, being the spokesman of a political party, writing papers or doing something else few others could do). "Prestigious work" could also be translated as "work that really convinces others that you are doing something valuable for a cause".
We run on corrupted hardware: our minds are composed of many modules, and the modules that evolved to make us seem impressive and gather allies are also evolved to subvert the ones holding our conscious beliefs. Even when we believe that we are working on something that may ultimately determine the fate of humanity, our signaling modules may hijack our goals so as to optimize for persuading outsiders that we are working on the goal, instead of optimizing for achieving the goal!
You can see this all the time, everywhere:
There's an additional caveat to be aware of: it is actually possible to fall prey to this problem while purposefully attempting to avoid it. You might realize that you have a tendency to only want to do particularly prestigeful work for a cause... so you decide to only do the least prestigeful work available, in order to prove that you are the kind of person who doesn't care about the prestige of the task! You are still optimizing your actions on the basis of expected prestige and being able to tell yourself and outsiders an impressive story, not on the basis of your marginal impact.