SEO is clearly the most valuable work. Unfortunately, it's something "so mundane", that anybody could do it.
I actually think you have it backwards there. The reason people aren't engaging in this activity is because it is the opposite of mundane. It is confusing, difficult, and requires previous skills.
General Evidence: There are lots of postings for Search Engine Optimizers, and they all want applicants to already have experience doing SEO. If it was something that was so mundane that anyone could do it with a couple hours of training, what you'd see instead are "no experience necessary" job postings for SEO where the company is willing to take an hour or two to train a schlub that they can then pay minimum wage too.
(Speaking of minimum wage, if you guys are spending a significant amount of your time doing menial tasks like moving furniture, it might be time to get a schlub of your own. You can pay someone $8/hr to do menial tasks 20 hrs/ week, for a total of about $8000 / year.)
Personal Anecdotal Supporting Evidence: I clicked on your link, and the thought in my head wasn't "oh, this is too mundane", but rather was "wtf?? This looks super-complex and confusing. It must be the type of thing that "computer people" know how to do. Not something for me. I don't have the knowledge or skill-set"
The reason people aren't engaging in [SEO] is because it is the opposite of mundane. It is confusing, difficult, and requires previous skills.
Not really. The link-building tutorial page Louie links to at the Singularity Volunteers site contains several examples of link-building tasks that require little experience:
...Comment on blogs and in forums. Although some blogs still utilize “nofollow” tags on outbound comment links, it is not a trend that I foresee continuing as long as comment spam protection keeps improving. Therefore, I recommend leaving high-
See also: Challenging the Difficult and Tips and Tricks for Answering Hard Questions.
From Michael Nielsen's Reinventing Discovery:
This episode is a microcosm of how intellectual progress happens.
Humanity's intellectual history is not the story of a Few Great Men who had a burst of insight, cried "Eureka!" and jumped 10 paces ahead of everyone else. More often, an intellectual breakthrough is the story of dozens of people building on the ideas of others before them, making wrong turns, proposing and discarding ideas, combining insights from multiple subfields, slamming into brick walls and getting back up again. Very slowly, the space around the solution is crowded in by dozens of investigators until finally one of them hits the payload.
The problem you're trying to solve may look impossible. It may look like a wrong question, and you don't know what the right question to ask is. The problem may have stymied investigators for decades, or centuries.
If so, take heart: we've been in your situation many times before. Almost every problem we've ever solved was once phrased as a wrong question, and looked impossible. Remember the persistence required for science; what "thousands of disinterested moral lives of men lie buried in its mere foundations; what patience and postponement... are wrought into its very stones and mortar."
"Genius is 1 percent inspiration, 99 percent perspiration," said Thomas Edison, and he should've known: It took him hundreds of tweaks to get his incandescent light bulb to work well, and he was already building on the work of 22 earlier inventors of incandescent lights.
Pick any piece of progress you think of as a "sudden breakthrough," read a history book about just that one breakthrough, and you will find that the breakthrough was the result of messy progress like the Polymath Project, but slower: multiple investigators, wrong turns, ideas proposed and combined and discarded, the space around the final breakthrough slowly encroached upon from many angles.
Consider what I said earlier about the problem of Friendly AI:
So: Are you facing an impossible problem? Don't let that stop you, if the problem is important enough. Hack away at the edges. Look to similar problems in other fields for insight. Poke here and there and everywhere, and put extra pressure where the problem seems to give a little. Ask for help. Try different tools. Don't give up; keep hacking away at the edges.
One day you may hit the payload.