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TheOtherDave comments on Hack Away at the Edges - Less Wrong
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This is probably less relevant for "technological singularity" than it is for, say, "cheap air fare."
How many people who aren't already familiar with SIAI search for "technological singularity"?
I don't know.
I do know that SIAI thinks "technological singularity" is a search string it's valuable to SEO for, since it's on their list of search strings to SEO for.
Probably quite a few. Wikipedia records roughly 2,000 daily readers for that article; someone already familiar with SIAI probably isn't going to be going there thinking 'what was that "singularity" thing again?'