Are you suggesting that he should sue?
I can think of three main reasons to sue:
However, suing runs the risk of stopping the film being made/released, if the settlement is too large. If the film is made, and properly conveys the futility of trying to keep an AI boxed, then it has the potential to be good publicity for SI and (un)friendly AI research.
So, rather than sue, if SI were to take more of a supportive approach, encouraging the film, and (importantly) encouraging scientific accuracy, then they might be able to get a better result, beyond just a few dollars here or there (although the degree to which EY wants to control his IP could outweigh this; however, most of his work on his website is under a Creative Commons license, which suggests this might not be a problem).
Also, SI can probably get EY/SI to feature more prominently in the credits/on the website by taking a (small) advisory role in the film. (It could be part of their public outreach program...)
Are you suggesting that he should sue?
Mainly, I'm wondering about his exact tradeoff between (this kind of) publicity and money.
Currently only one teaser trailer and some info is set up on the site. Watch it. Awesome! Right?
Source:
Synopsis given by the creators:
EY's quoted in the trailer too. I guess this is a good thing. No such thing as bad publicity. :)