If the sole objective is to make the film and its contents widely known, it is possible that the optimal strategy is to sue with a great show of scandal, exploiting deliberately the Streisand effect. Of course, the bad publicity for SI would likely outweigh the benefits.
In the modern cynical world this means that you want to secretly hire someone to sue on the basis of insulting some not-really-existing religion, right? You get all the Streisand effect you want, and the blame goes to someone who doesn't even exist in the first place.
Currently only one teaser trailer and some info is set up on the site. Watch it. Awesome! Right?
Source:
Synopsis given by the creators:
EY's quoted in the trailer too. I guess this is a good thing. No such thing as bad publicity. :)