Yeah, Anna's happy smile and Eliezer's piercing gaze sure make you think about the number of skeletons in their SIAI closet.
Anna looks like an ad for salad and Eliezer looks like a golden retriever puppy. However, Robin looks like he wants to negotiate about who should wear your skin.
I've created a new "landing page" on Friendly AI at Friendly-AI.com. This is similar to IntelligenceExplosion.com, Existential-Risk.org, Anthropic-Principle.com, and simulation-argument.com.
The site is less ambitious than the original plan for it was, but it serves its purpose.
Design courtesy of Lightwave.