FWIW, the "Future Plans" list seems to me somewhat understating the value of a donation. I realize it's fairly accurate in that it represents the activities of SI. Yet it seems like it could be presented better.
For example, the first item is "hold the Summit". But I happen to know that the Summit generally breaks even or makes a little money, so my marginal dollar will not make or break the Summit. Similarly, a website redesign, while probably important, isn't exciting enough to be listed as the second item. The third item, publish the open problems document, is a good one, though you should make it seem more exciting.
I think the donation drive page should thoroughly make the case that SI is the best use of someone's charity dollars -- that it's got a great team, great leadership, and is executing a plan with the highest probability of working at every step. That page should probably exist on its own, assuming the reader hasn't read any of the rest of the site, with arguments for why working explicitly on rationality is worthwhile; why transparency matters; why outreach to other researchers matters; what the researchers are currently spending time on and why those are the correct things for them to be working on; and so on. It can be long: long-form copy is known to work, and this seems like a correct application for it.
In fact, since you probably have other things to do, I'll do a little bit of copywriting myself to try to discover if this is really a good idea. I'll post some stuff here tomorrow after I've worked on it a bit.
I shall not complain. :)
** cross-posted from http://singinst.org/2011winterfundraiser/ **
Contains detailed info about accomplishments and plans at SI. Thanks for supporting our work! -Louie
ARTIFICIAL INTELLIGENCE MORE RELEVANT THAN EVER
Recent books like Machine Ethics from Cambridge University Press and Robot Ethics from MIT Press, along with the U.S. military-funded research that resulted in Governing Lethal Behavior in Autonomous Robots show that the world is waking up to the challenges of building safe and ethical AI. But these projects focus on limited AI applications and fail to address the most important concern: how to ensure that smarter-than-human AI benefits humanity. The Singularity Institute has been working on that problem longer than anybody, a full decade before the Singularity landed on the cover of TIME magazine.
ACCOMPLISHMENTS IN 2011
2011 was our biggest year yet. Since the year began, we have:
FUTURE PLANS YOU CAN HELP SUPPORT
In the coming year, we plan to do the following:
We appreciate your support for our high-impact work. As Skype co-founder Jaan Tallinn said:
Now is your last chance to make a tax-deductible donation in 2011.
If you'd like to support our work: please donate now!