They sit together in circle and think - okay, we lost a donor because of the name, let's change the name, let's come up with a good name. Never mind descriptiveness, never mind not trying to mislead, never mind that the cause of the loss was the name being descriptive. That's called swindling people out of their money. Especially if you go ahead and try to interfere with how it is to be evaluated, to eliminate the possibility that 'if researchers are cranks we won't get money because researchers will demonstrate themselves to be cranks'. Anyone asks me if it's worth donating there, I'll tell, no, it's just some bunch of sociopaths whom sat in circle and thought how to improve their appearance, but haven't done anything technical that they could of failed at if they lacked technical ability, haven't even sat and worked on something technical to improve appearance. I won't even say 'its probably cranks'. It's beyond honest crankery now.

edit: or maybe it is actually a good thing. Call yourselves "Centre for AI safety", then it is easily demonstrated you don't work on self driving car safety or anything of this kind, ergo, a bunch of fraudsters.