Basically, Eliezer took someone's essay, give it a new title that is a psychological self-assessment written in the first person (that is, written as if it was produced by the article's author, rather than by the editor), and then promoted the essay on the front page. The new title went immediately into Google, into the RSS feed (from where it also ended up on Twitter), and who knows how many other places. Then he asked the author if she liked her new look.

Thank you for 1) reconsidering, and 2) explaining. Upon reading the above-quoted paragraph, I now understand what you were so upset about. Since Swimmer had no objection, I saw the incident as no-harm, no-foul, and didn't "get" what you were objecting to exactly.