Alicorn comments on Help! Name suggestions needed for Rationality-Inst! - Less Wrong
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If the goal is to promote rationality, it seems counterproductive to have an offputting name...
"Waterline" isn't off-putting, just opaque. So are things like "Oxfam".
Waterline makes me think of Landmark, seasteading, and Bond villains trying to drown the planet.
Don't forget Sea Org!
It isn't even the bad kind of opaque; it's the curiosity-generating kind.
Anyway, better to be interestingly opaque than boringly transparent (not that those are the only choices).
I dislike opacity, myself. Also, I find "Oxfam" transparent.
I expect it to be slightly off-putting. I could be wrong.
http://www.youtube.com/watch?v=EKk8w7HRyMg