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markette comments on Help! Name suggestions needed for Rationality-Inst! - Less Wrong
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Comments (297)
One obvious question: when is the name most important? When first heard; Introductions.
Some common names take the form of "[identifier] [word for a group]" or similar, eg: [Rationality] [Institute]
Use online thesauruses to find synonyms for good words, make long lists of words to combine. http://thesaurus.com
Google how to come up with good names, skim chapters in marketing textbooks for meta-ideas.
Don't react fast/naturally (eg: "the name Waterline is a clever meaningful in-group signal and sounds pretty."), ask yourself how your target will react (eg: "what's that, whale environmentalists?").
Who are your targets? Intelligent ambitious young men or their uninterested 45 year old mothers? Academics? From which field? etc.
Common reaction to mention of the group will be to assume their arrogance (suggesting they can teach smartness, that they have smartness), behaving guarded but curious.
Suggestions: Insight House/ Bayesian House
Reaction: "what does bayesian mean?" it's the math (credibility+++) of how to decide (arrogance-) etc. Bring evidence into discussion if target identifies as being "logical" (young smart men).
I think that consideration may be highly overestimated in the discussion here. Facebook isn't about faces, Twitter isn't about songbirds, google has little to do with the number "googol", The Apple Corporation isn't selling fruit... etc, etc.
A short pretty name to remember and be able to look up if you need to may be just as good as marketing. Something like "Waterline Institute" needs be clarified one ("they're talking about raising a metaphorical 'sanity waterline in the human population"), then it's a memorable enough name and visual alike.
But something like "Bayesian House" can only be clarified by making a long explanation about mathematical formulas... And it's not immediately memorable afterwards, because frankly it's just 'Bayes' is just a name, called after Thomas Bayes.
But honestly, I've never studied marketing or anything like that, so I may just be talking out of my ass here...
Can't assume google/facebook/twitter were successful because of a master plan that hinged on their name; their success doesn't strongly imply they were named well. Anecdotally, facebook was originally "The Facebook", google was originally "Googol", Twitter was once "twttr", and Apple was named on a whim when nothing could be decided on.
Bayesian is an alien word, I still remember wondering what it was when I first saw it. Repeating a word/name aloud is the recommended way to remember them on first impression, and memorability matters, but encouraging that kind of memorability is a small factor anyway, just for the record.
Edit: Whether or not my ideas are good, I disagree that the importance of immediate reaction is overrated. It's hard to say precisely how it has been "rated" in the conversation, but I think it matters a lot in framing the ensuing seconds of conversation.
Based on my research, "foundation", "Institute" and "center" are the most common nouns that are used in the names of nonprofits in approximately that order. "Center" might be inappropriate because the organization in question will probably not be based out of a single building.
In my view, the most important things are that the name should clearly communicate what the organization does, should not sound cultish, and should sound good in the same sentence as "the singularity Institute". (This may rule out "Institute" as well.)
Here are some names of mine. Many suggest the emphasis of System 2 over System 1. Others suggest improvements to the process of thinking itself, as opposed to being more correct than others about something.
And some clever and probably bad names:
If we take this--"One obvious question: when is the name most important? When first heard; Introductions."--seriously, then the simpler the better.
Hence, more descriptive names with a higher syllable count, like "deliberative thought foundation" or "foundation for improved decision-making" are inferior to names like "the better decisions foundation".
Another consideration: don't pick something obviously pretentious, like "the primate debugging group", nor something less obviously pretentious, like "the careful thinking foundation"---so what, that implies that I, let's say I'm an outsider, am not a careful thinker? On the other hand, "the better decisions foundation" isn't as pretentious. Or if it is, it's more acceptable because businesses are interested in better decisions (it's specific enough that the first thought isn't merely indignation).
Therefore, I upvoted for "The Better Decisions Foundation"
"The Better Decisions Foundation" is my favorite of the names I suggested as well; that was why I put it first. I put the others mostly to give an idea of the possibilities that were out there, especially if someone wanted to do further brainstorming along the lines I did.
Another useful question is: which existing organizations do you want to differentiate yourself from?
For instance there are already companies out there monetizing the "train your brain" promise, such as Lumosity (a name which has some accidental Less Wrong annotations), Mind Sparke, etc.
I like "Insight". It alludes to "Incite", which is an exciting word that is related to the organization (definition- to give rise to, to urge into action, to stir up, etc). And it also can be broken into "in sight", which can be related to having your goals in sight, striving to reach for an attainable goal, etc.
So it's one word, with 3 positive connotations (Insight, Incite, and In Sight)
How about:
Sanity Insight
Rationality Insight
<Insert Postive Word Here> Insight
Insight Institute
Edited: Changed all "InSight" suggestions to "Insight", because I agree with markette's critique below.
Forget cleverness for its own sake, optimize for the consequences.
someone reads "InSight", their brain says "oh, I get it, they combined insight and in sight. Their name is a pun." imagines suited marketing man. Where do you want to go for lunch?
Capturing that first thought and directing it somewhere useful is crucial
I think you're right.
Good word, bad capital "S".
I edited my suggestions to fix it.
I like "Insight" too, but probably not "InSight" as part of the name, feels a bit gimmicky, as markette says.
"Insight Institute" has nice alliteration.
"Applied Insight" has good connotations for caring about effectiveness, as opposed to mere philosophizing. It also has the same initials as "Artificial Intelligence" which I'm not sure if it's a minus or a plus.
Then they could use old "SIAI" headed notepaper to refer to the union of SI and AI!
Can you imagine anyone's opinion being altered by such a thing? Its value rounds to zero (It's nonzero, but the smallest credit the human mind could give it is, I suspect, too much).
I get your point -- but still: If something's initials mean something different, this means it effectively can't be referenced or googled by those initials.
Yeah, this is a minor point if the name is just two words, but still something to consider if someone has name ideas that include "Figuring Better Ideas", "Cognitive Insight Applications" or for that matter "Neural Augmentation and Methodical Bettering of Life Alliance" . :-)
Inciting Insight Inside is In Sight!
(Sorry, couldn't help myself...)
"Insight" reminds me first of Consensus Buddhism. I'd think of anyone speaking of insight in general as selling some form of vipassana. See for example the very influential Insight Meditation Society.