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ArisKatsaris comments on Help! Name suggestions needed for Rationality-Inst! - Less Wrong
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Comments (297)
One obvious question: when is the name most important? When first heard; Introductions.
Some common names take the form of "[identifier] [word for a group]" or similar, eg: [Rationality] [Institute]
Use online thesauruses to find synonyms for good words, make long lists of words to combine. http://thesaurus.com
Google how to come up with good names, skim chapters in marketing textbooks for meta-ideas.
Don't react fast/naturally (eg: "the name Waterline is a clever meaningful in-group signal and sounds pretty."), ask yourself how your target will react (eg: "what's that, whale environmentalists?").
Who are your targets? Intelligent ambitious young men or their uninterested 45 year old mothers? Academics? From which field? etc.
Common reaction to mention of the group will be to assume their arrogance (suggesting they can teach smartness, that they have smartness), behaving guarded but curious.
Suggestions: Insight House/ Bayesian House
Reaction: "what does bayesian mean?" it's the math (credibility+++) of how to decide (arrogance-) etc. Bring evidence into discussion if target identifies as being "logical" (young smart men).
I think that consideration may be highly overestimated in the discussion here. Facebook isn't about faces, Twitter isn't about songbirds, google has little to do with the number "googol", The Apple Corporation isn't selling fruit... etc, etc.
A short pretty name to remember and be able to look up if you need to may be just as good as marketing. Something like "Waterline Institute" needs be clarified one ("they're talking about raising a metaphorical 'sanity waterline in the human population"), then it's a memorable enough name and visual alike.
But something like "Bayesian House" can only be clarified by making a long explanation about mathematical formulas... And it's not immediately memorable afterwards, because frankly it's just 'Bayes' is just a name, called after Thomas Bayes.
But honestly, I've never studied marketing or anything like that, so I may just be talking out of my ass here...
Can't assume google/facebook/twitter were successful because of a master plan that hinged on their name; their success doesn't strongly imply they were named well. Anecdotally, facebook was originally "The Facebook", google was originally "Googol", Twitter was once "twttr", and Apple was named on a whim when nothing could be decided on.
Bayesian is an alien word, I still remember wondering what it was when I first saw it. Repeating a word/name aloud is the recommended way to remember them on first impression, and memorability matters, but encouraging that kind of memorability is a small factor anyway, just for the record.
Edit: Whether or not my ideas are good, I disagree that the importance of immediate reaction is overrated. It's hard to say precisely how it has been "rated" in the conversation, but I think it matters a lot in framing the ensuing seconds of conversation.