My best tries:
Simple but boring
Too fancy
Whatever Is Necessary (WIN)
Could trigger the knee-jerk reaction to "The ends always justify the means, stupid rabbit, durr!" and all such Rand-like screed that's even now floating around in contrarian circles.
The Singularity Institute wants to spin off a separate rationality-related organization. (If it's not obvious what this would do, it would e.g. develop things like the rationality katas as material for local meetups, high schools and colleges, bootcamps and seminars, have an annual conference and sessions in different cities and so on and so on.)
We can't think of a name for this organization.
We can't think of any names that seem good enough to be audience-tested.
We don't have any ideas good enough that we'd want to mention them in this post.
Help.