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Morendil comments on Help! Name suggestions needed for Rationality-Inst! - Less Wrong
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Comments (297)
One obvious question: when is the name most important? When first heard; Introductions.
Some common names take the form of "[identifier] [word for a group]" or similar, eg: [Rationality] [Institute]
Use online thesauruses to find synonyms for good words, make long lists of words to combine. http://thesaurus.com
Google how to come up with good names, skim chapters in marketing textbooks for meta-ideas.
Don't react fast/naturally (eg: "the name Waterline is a clever meaningful in-group signal and sounds pretty."), ask yourself how your target will react (eg: "what's that, whale environmentalists?").
Who are your targets? Intelligent ambitious young men or their uninterested 45 year old mothers? Academics? From which field? etc.
Common reaction to mention of the group will be to assume their arrogance (suggesting they can teach smartness, that they have smartness), behaving guarded but curious.
Suggestions: Insight House/ Bayesian House
Reaction: "what does bayesian mean?" it's the math (credibility+++) of how to decide (arrogance-) etc. Bring evidence into discussion if target identifies as being "logical" (young smart men).
Another useful question is: which existing organizations do you want to differentiate yourself from?
For instance there are already companies out there monetizing the "train your brain" promise, such as Lumosity (a name which has some accidental Less Wrong annotations), Mind Sparke, etc.