A good first step in optimizing the world according to your wishes is noticing and acknowledging that you've got a problem.

With that in mind, why should the rational community frame its core activities — development of epistemic and acquisition of instrumental rationality, plus public advocacy of sanity — simply as another fun game to engage in, with an added benefit of warm fuzzies and making oneself feel smart?

Wouldn't it be better to provoke a question, or, better yet, an acknowledgement — yes, I am (neurotypical) human, I am fallible (irrational), I wish I could become less wrong.

That's why I'm proposing to have /Ir/rationality in the name. As for the name itself, I am at loss. I don't see the benefit or adhering to some common naming convention as being substantial. How about "We, the Irrational Humans"? Humans, because I don't envision any AGIs, swarms, extraterrestrials, chimps, squids, or dolphins joining us any time soon.