Help! Name suggestions needed for Rationality-Inst!
The Singularity Institute wants to spin off a separate rationality-related organization. (If it's not obvious what this would do, it would e.g. develop things like the rationality katas as material for local meetups, high schools and colleges, bootcamps and seminars, have an annual conference and sessions in different cities and so on and so on.)
We can't think of a name for this organization.
We can't think of any names that seem good enough to be audience-tested.
We don't have any ideas good enough that we'd want to mention them in this post.
Help.
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Comments (297)
The Mental Institute
or
The Eliezer Yudkowsky Mental Institute for Criminally Insane Artificial Intelligence Researchers
Funny. But useless. Don't clog the thread with cutesy proposals. To avoid being unfair I'm going to go through the entire thread now and down-vote every single post with a cutesy/non-serious proposal.
Why is Less Wrong against humor? I am all for being professional - if all you are looking for his humor then you can go to reddit or something - but why should we be actively discouraging people from being funny at all? I've seen this in other communities, too. As much respect as I have for Eliezer (which is a lot), people tend to get all emotionally attached to the "hero" of their community/movement, and suddenly it becomes not ok to joke about the authorities or otherwise hint anything negative about them at all. Doesn't go well with your whole "we're not a cult" thing. Just saying.
Eliezer asked for help, not humour. The signal to noise ratio on this site has been deteriorating with the increased number of users (and consequently replies!). The marginal value of an additional joke compared to additional real content has been falling pretty rapidly.
Edit: I don't mean to imply the average quality of contributors has declined, but merely the sheer increase in volume has reduced the marginal value of certain kinds of comments.
Are you possibly generalizing from one example/committing a fundamental attribution error?
I'm a non-native English speaker. Can you explain to me what's the intended connotations for the sentence "just saying" here? Is someone supposed to be less offended by the potentially offensive previous statement?
"Just saying" / "I'm just sayin'":
(Short version: Yes, you've basically got the intended meaning right, but this figure of speech has its detractors who don't like its use as an all-purpose escape hatch. End of short version. For what it's worth I'm not one of the aforementioned detractors. My translation of the phrase is: "What I just said was intended not as an insult or provocation, but as a factual observation, and I'm letting you know that in a mildly humorous way by using a current figure of speech.")
Edit: Bonus fun link: Here's the song "Punch Bowl" by Punch Brothers, which uses the "I'm not sayin', I'm just sayin'" variant of this phrase.
Edit 2: My Mom says she only likes this phrase when it's used by an animal.
Not sure about LW in general, but I don't want to see humor on LW unless maybe if it's exceptionally good. Humor seems to be toxic to thoughtful discussion. It's not about Eliezer as a high value target, I feel the same way about humor aimed at anyone or anything else. A quote from Paul Graham discussing the deterioration of Reddit, among other things:
You have no idea how much I agree with this. I suspect a similar but smaller thing happens when people use emoticons.
I love a good laugh (it is, in fact, the only joy in my life right now), but LW is not the place for it. The instant someone makes a dumb joke here, which happens far more than it should, the entire thread and all surrounding threads plummet in signal to noise ratio.
And people always upvote comments that make them laugh, reinforcing the behavior. Unfunny joke comments usually do not settle into negative karma, usually garnering, like, 1-4. That's no good, in my mind. It still positively reinforces unwanted behavior.
Dude, don't accuse Ben & Jerry's of being a cult because they were brainstorming ice cream flavor names and you were chided for suggesting a sexual-sounding one.
Err... It's not. I have seen a few comments where people have lamented the fact that their most upvoted (by far) comment ever was a light-hearted joke, rather than one with some deep insight or otherwise useful contribution.
I didn't downvote, but I don't think people were necessarily downvoting because the names mildly insulted Eliezer. I'm guessing that just didn't think they were very good names for an organisation attempting to improve the rationality of humanity. (e.g. the second one relates to AI far more than rationality.)
I'm not complaining about the downvotes, maybe people just didn't think it was funny. I was just responding to the attitude Konkvistador expressed above (which is getting upvoted). So I'm not addressing something that doesn't exist.
Well I thought it was funny.
"The Bayes-Jitsu Project"
Ok so you don't like my name suggestion, but is it really bad enough to downvote in a thread specifically for wildly brainstorming random names?
I didn't downvote it, but yeah, I think it's horrid enough to downvote. Some names here are bland or misleading, but this name I'd be embarrassed to actually mention to others in the highly unlikely chance it got picked. It speaks of martial arts fetishization, and of adding random Japanese words because one thinks them cool -- much like a fanboy/fangirl going "Kawai!" and "Baka!" because they learned these words from anime.
Either Waterline or turn the Less Wrong name into a brand. There isn't another suggestion in this thread that comes remotely close to being as good.
Other suggestions in the opaque-but-meaningful-to-the-ingroup category might include "Tsuyoku Naritai" and "Algernon".
Any name optimized for ingroup recognition is likely to suffer the same issues as "Waterline" or "Less Wrong", i.e. won't mean much to outsiders.
Edit: Lol, these were all horrible, not just the culty ones. Organization names should be boring, not cute.
Anything with "belief" in it would set up associations with religious beliefs of the "you just need to have faith" category.
Belief Academy immediately pinged my "cult-dar", although I'm not sure why.
Agreed.
Mind The Mind
Reality Seekers
Looking for Reality
Fountains of Light
The Optimizers
Wisdom
Decision Making Seminars
Foundation for Human Sapience (or Foundation for Advanced Sapience)
Reality Transplantation Center
Thoughtful Organization
CORTEX - Center for Organized Rational Thinking and EXperimentation
OOPS - Organization for Optimal Perception Seekers
BAYES - Bureau for Advancing Yudkowsky's Experiments in Sanity
Institute for Human Rationality (IHR).
The Meta Foundation
The Metafoundation
Institute for Applied Meta
Decision Techniques
The Sanity Institute for Human Intelligence? (Haha, I'm joking.)
"Bayesian Illuminati" would likely pique my interest.
The Society for Enhanced Reasoning
The Institute for Enhanced Reasoning
The Thomas Bayes Institute for Human Thought
Short: The Bayes Institute for Human Thought
Shorter: The Bayes Institute
Clarity.
Say it out loud.
Cla-ri-tee.
The Illuminated Reason Institute
The Development of Reason and Rationality (DORR) Institute (it's pleonastic but it sounds nice; could just use one of the Rs)
The Course Corrective Institute
The Moreright Institute
The Better Life Institute
(It'd be so much easier if it could have a German name.)
Too long-winded and pompous.
Think to win
I really like "Whatever Works"
Upvoted for "Attainment". "Reasound" is clever but awkward to say.
reasonable minds
untypicality*
rationality brigade
reason (insert word for group)
raison d'être
*(yes, I know, it is not technically a word)
Thoughtfront.
The Thought Academy.
The Thought Institute.
The Outthink Center.
Either Clarity Workshops (we offer them) or Clarity Workshop (we work on clarity instead of cars). Depends on how much you want to focus on running things-you-can-call-workshops (ie seminars, lectures, group training sessions, and so on).
Practical Epistemics Institute.
My best tries:
Simple but boring
Too fancy
Could trigger the knee-jerk reaction to "The ends always justify the means, stupid rabbit, durr!" and all such Rand-like screed that's even now floating around in contrarian circles.
How you came up with "The ends always justify the means" as being "Rand-like" is beyond me.
Calibrating Cognition
More ideas below. Incidentally, I am not really aiming to win the thread here. I just learned the cool technique of writing lists of 100 ideas, the idea being that quantity leads to quality. Apparently it's most effective to have some people generate ideas, and others critique them. By now I'm firmly in the first camp on this task.
The latest ideas:
Edit: Fixed links.
Tangent on the 100 idea list: I think this may be one of the most useful little tidbits I've ever come across. It's a perfectly natural complement to the -think about it for five minutes- and -hold off on proposing solutions- ideas, spectacular for solo problem solving. It's so obvious I feel dumb for not having tried it earlier.
Why we're spending our time speculating on stuff like directed marijuana highs (Not that I don't like that post. I do.) when we've barely even got our basic katas down I'll never understand. Unless everyone here is secretly halfway to beisutsukai mastery already and I've been left out of the loop. Wouldn't be the first time something like that has happened.
Update: The Rationality Institute
or maybe "Update yourself" might be a nice byline for whatever name is chosen.
I really like "Update yourself" as a byline. Especially in the context of pitching this to tech startups/software developer types. (It's reminiscent of updating your computer). It could combine well with james_edwards' suggestion above of Level Up into:
Level Up
byline: Update yourself
(Or: Update Your Self ? )
Thinkwell
Thinkbetter
and for the sake of completeness:
Thinkbest
Thinkbest is an evil cybernetics corporation from D20 Modern's Cyberscape sourcebook.
ThinkBayes?
Damn, it's taken!
www.thinkwell.com - Effective online videos and online courses for high school and college students in math, science, and social science. Achieve success where traditional ...
Better Knowing.
Best I've come up with so far:
The Institute for Advanced Sanity
I like the bonus for people who know their Princeton. Maybe not as effective with average audiences, though - slightly weird, several syllables.
I think that's a problem actually. We don't want to imply affiliation with them when that isn't the case.
I like this. Or more generally, I like having "Advanced Sanity" in the name.
Of course, I then wondered if anyone else was using the phrase "Advanced Sanity" (and if I'd taken it from somewhere). The first few hits were all Eliezer on LW, and other people only seem to put together those words accidentally.
"Advanced Sanity" matches a strong comparative qualifier to a basic trait. While "sanity" has problems, as mentioned below, I think the phrase derives much of its power from its underlying pattern, which can be used in other suggestions.
First ones that come to mind with this structure:
Intelligent Winning
Calculated Success
Acting for Success
Intelligent Change
Rational Success
Purposeful Rationality
Purposeful Wisdom
Purposeful Thought
Purposeful Strategy
& whatever institute, foundation, center etc. bits people want to add on.
too cute IMO
Don't know if the pun is intended, but I suspect that some people - not familiar with LW - will take it for a sanitation initiative.
"The Rationalist Society"
(Possibly its a British thing, but society sounds far better/more benevolent than Institute or similar.)
I have the opposite reaction: "society" sounds much more potentially menacing (whereas "Skull and Bones Institute" makes me laugh out loud).
From the "Rationalists Dojo" meme:
One Boxing Gym
One Boxing (Has the rationality dojo feel. People can call themselves One Boxers. Tagline can be something like "The Sweeter Science.")
Min, Max, Act. (again MMA has martial arts connection)
Mixed Mental Arts
Judge, Know, Do (JKD, same as Jeet Kune Do. If said fast it sounds a bit like an East Asian word.)
Think, Know, Decide (TKD Taekwondo)
I came here to post Thought Corrective but as I did I simultaneously wanted to shorten it to just Corrective and also realised that prisons are called corrective institutions, so I guess maybe not.
Too Orwellian/negative connotations.
(Thomas) Bayes Institute
More Right Institute
Right has political connotation in at least America, and I think most other english speaking countries as well.
I did not notice that as I thought of "More Right" as the synonym to "Less Wrong". Do you have any viable alternative?
I considered "More Correct" but that doesn't seem to work.
Neither "More Right" nor "More Correct" really work with the same connotations as "Less Wrong."
Maybe "Less Wrong Institute" would be the way to go?
Next idea: take some phrases, translate them into Greek/Latin/both, fiddle around until we find something that sounds good as (all or part of) a name.
It could be worthwhile trying out the matrix of possibilities across languages given by pairing two nouns from the set {art, rationality, virtue, science, knowledge, practice, thinking, etc.}
Poor examples:
How broad of a market are we aiming for? Is this intended to appeal mostly to people who know about and like "traditional rationality," or to random corporations?
Suggestions:
Project Sanity
Center/Institute/Foundation for Applied Epistemology
Center/Institute/Foundation for Applied Sanity
Center/Institute/Foundation for Applied Thinking
Center/Institute/Foundation for Applied Thought
Meta-suggestion: I would really like if the word "Applied" was in there somewhere.
The Anti-Zombie Conspiracy
The Bayesian Conspiracy!
That is my favorite name so far.
It is an advantage for a name to include a word that has "juicy" connotations, in contrast with words like rationality, institute, decision, making, water, line, study, practical, critical, insight.
I noticed that I almost upvoted your post because it was an in-group thing to say and not because of its actual merit in this conversation. Having the word 'conspiracy' anywhere near the name of this organization would be a downright awful idea in practice. I'd as soon suggest changing the official LessWrong slogan to "We're Not A Cult!".
We will need better robes.
Smarten Up
Train Your Brain
Think Smarter
Here's a lightly-edited brainstorm:
Truthseekers United
People for Clear thought
Practical Rationality
I like the concept of "to be rather than to seem" but am having trouble thinking of a name to convey it.
With reservation, here's some suggestions:
Applied Coherence
Tangible Actualization
I got a positive reception for "Waterline" in my comment here.
How about "Groundswell"?
It refers to a kind of wave, as well as a change in people's views or behaviour (usually viewed positively). "Grounds" also has a relevant meaning as in "grounds to believe", without being a blatantly distasteful pun.
I think it would need to have a byline to at least give outsiders some idea of what it was about. But that is a really good name.
The Waterline Institute for the Study and Practice of Critical Thinking
The Waterline Institute for the Study and Practice of Rationality, or WISPR.
Someone mentioned Bond villains? I can't tell if it's too silly/menacing, or if it's ridiculously awesome.
"Practice Sanity"? "Expect the Likely"?
I like the former. Not really the latter.
I like the latter as a tagline for something.
The name should be meaningful or at least not confusing to the general population.
Why?
That really sounds like an unnecessary constraint. It's not as if the only thing people are going to hear about the organisation is the name; presumably they'd also hear something about what it does.
In my view, a name that doesn't need to come with an explanation is worth more than a name that makes for good in joke.
False dichotomy. "Meaningful names are better than in-joke names" is not the same thing as "the name must necessarily be meaningful".
Wrote a list of 100 ideas, here are the highlights:
I also REALLY like Level Up. It solidified pretty quickly in my brain. The name expands pretty easily to "Level Up Enterprises" or somesuch, if preferred. And I can easily envision the second prong on the letter "U" being an up-arrow.
I originally liked Insight Out, but when I reflected on it, I think I am being influenced by consistency bias, because I already threw my hat in with the word "Insight" earlier. I still think it's a really good one, I just like Level Up better!
I don't like it much--it brings up mental images that you're going be there with a bunch of people who treat it as a game, rather than a serious endeavor (something that suggests it might be fun is fine, but not something that suggests it is not serious). And maybe that it will be mostly intended for the video game demographic of socially awkward college-aged men.
I upvoted, but I'll clarify why, as this is a list: the only name I like on this list is Level Up, but I strongly like it.
A few more:
I'm on a phone, apologies for terse commenting.
"Tactical Reasoning" sounds cool, but also slightly militaristic. Maybe not the best message to send. Maybe a really cool name for a book or group of rationality katas, though.
You could shelve it next to Street-Fighting Mathematics.
but that unknown enough that something with Good Reason in it, but with a little more, ex. "The Good Reason Group" should work.
I quite like Good Reason
Applied Insight Institute (or just Insight Institute).
Sounds like a Landmark Forum-type cult (although this is an intuition I don't have much insight into).
The Center for Better Reasoning
Derive something from Latin? You've got callidus for clever, sapio for wise, subtilis for precise, veri for truth...
So maybe the Callida Council, or Veri Institute, or the Verus Foundation.
The Less Wrong Institution, for the refinement of human rationality.
Sapiet House.
Fuck it, go with BayesCamp.
And "ratio", which also turns up in "likelihood ratio". If we're going ugly corporate neologism, we could do Accuratio (ETA: which turns out to be a company in Latvia).
The Bayes Factor?
BayesCamp would be just one thing that the [insert rationality inst name] provides, I think.
Speaking of which, I wonder what possibilities could arise of coordinating BayesCamp Kids with Camp Quest...
These aren't very good:
Alliance for Accuracy. Be Right Club. Make No Mistake. Better Believe. Untangle. Second Thought. Judgewell. Sanity Plus.
Map Masters. Sanity Sharpeners. Reality Reflecters. Truth Trackers. Bayesbound.
The Disciples of Laplace. The Bayesheviks. The Accurati. The Order of the Urn. Sanity Streamlining. Sanetuary. Decision Division. Madness Mitigation. Consequence Captains. Consequence Institute. Outcome Institute. Veracity Institute. Cooler Cognition Council. Campus Crusade for Correct Cognition. Answers In Sequences. Church of Probabilitology. (Obviously some of these are unviable. Just brainstorming.)
If any LW meetup groups become university-affiliated organizations, this is what they should be called.
Query Huggers. Oops Masters. Belief Rentiers. Belief Landlords. Level Up Artists.
Utilon. The Weirdtopia Group.
Jugewell sound a lot like Givewell (obviously) but I like it! Sanity plus sounds a bit like franchise of Humanity Plus but that might be a good thing (?).
PhronEasy, with the tagline "Making practical wisdom simple". No, wait, that's terrible.
My brother does some work for a professional naming company. Their prices are high, but they sound very professional (some of the stuff he talks about is a lot like what was mentioned here. If everything else fails, do be aware that such people exist.
Also, how about "Cogito"? Sounds related to thinking, but otherwise vague and non-threatening.
People would hesitate over the pronunciation of the "g" (which is as in "get", not as in "gem" -- the Catholic Church be damned).
"Grey Belt" - combines the "we are all aspiring rationalists" notion (white belt, also activates the dojo node) with a significant color word - grey matter.
"Possible Minds" - because that's an Eliezer catchphrase, but also a succinct statement of the intent: to explore the space of possible minds, although only in a tiny region to start with. (You may view the link with SI - exploring the same space much farther out - as a bonus or as a problem.)
"Hedgefox". Not 100% original, but combines a prediction reference (cover of Tetlock's book), references to thinking styles, and the notion of cognitive diversity.
Upvoted for Grey Belt. The other two are terrible. Grey Belt on the other hand, is a clear image, very short, and has the added advantage of (possibly) being immediately understood by ~1/2 of the general population (at least next to a good logo).
You could name it after a statistician. Laplace is taken, but Bayes, Jaynes, Jeffreys, and others are free.
I predict this thread will turn into a bike shed brawl.
Totally obvious, but less likely with this preemptive comment.
The Human Rationality Project.
Connotations:
-from the Friendly AI Critical Failure Table
More like it dissolves the question of identity in this case, amirite?
Snerk. I hadn't even thought of that connotation. I can't decide if I like the name more or less now!
Definitely more for me, and its a good name anyway.
Can someone explain to me what the joke is that got this comment so many upvotes and AI-joke replies?
It wasn't a joke suggestion-- I actually like the name, and was thinking more in terms of drawing lines between this and the Human Genome Project when I originally wrote it. This comment was also highly upvoted before people pointed out the joke, though it may be that people were laughing in secret and there are more "funny upvotes" than "quality upvotes."
That being said, in the anime Neon Genesis Evangelion, there is something called the Human Instrumentality Project. The FAI Critical Failure Table result linked is a reference to the goal of this project, which is (in)famous amongst fans of the show; I can't really say more without spoilers. Googling should provide a more complete overview if you don't get it.
"Fuck, this doesn't look good for our species..."
Maybe it would be wise to make sure people do not confuse rationality with Hollywood rationality or rationalism?
Wise Decision Institute.
Thorough Thought.
Thorough Thinking
EDIT: I guess one could add Foundation.
Practical Anticipation (Institute/Project/Center/etc.)
Why not just call it Less Wrong, or some variation on that?
Have we heard a reason not to do so? It would help to piggyback off the SEO already done.
Having "Rationality" in the name would probably be a bad thing. (Straw Vulcan stereotypes and all that.) "Bayesian" is a much better choice IMO.
Why not call it something like BayesWay?
Or how about that old Japanese cliche... "Better than Yesterday"? That would go well with Stabilizer's "Update Yourself" byline.
Upvoted for "Better than Yesterday."
Less Wrong
The Modern Rationality Institute.
The institute for Bayesian Reasoning
Center for applied rationality.
The Applied Rationality Institute
Upvoted for "Less Wrong".
It's a perfectly good name for a website, and it's a perfectly good name for an institute.
Upvoted for "Center for Applied Rationality".
"The Eliezer Yudkowsky Center for Kids Who Can't Think Good and Wanna Learn to Do Other Stuff Good Too"
"The Eliezer Yudkowsky center for promoting rationality" actually sounds like a nice and honest name to me.
I hereby rescind my earlier comment.
If only it made a better acronym!
Decision Tree
Decision Tree Foundation.
My favorite so far.
While nicely sounding, it probably does not convey the relevant information to an "outsider". Particularly, this is something a straw Vulcan would do, make a perfectly logical decision based on lousy priors. It emphasizes process over goals, and so is susceptible to lost purposes.
I wonder if this suggestion can be modified to clarify the ultimate goal: to make the best decision possible, including digging up the best possible priors and testing the conclusions along the way. Unfortunately, my metaphor chest came up cringe-worthy: Decision Tree... Garden?, Cultivating Decision Tree?.
Decision Tree: Roots of Knowledge.
Decision Tree: Applied Wisdom.
Decision Tree: Our mascot is a thinly veiled rip-off of an Ent! Sweet!
How about 'The Decision Tree'?
Combines [thing you do] with [nice sounding word], also lends itself to lots of nice logos.
I like these almost as much as like "Waterline".
Center for Excellence in Thinking and Deciding
Less Wrong Foundation
Institute for the Advancement of Human Rationality
Yes. The addition of "Foundation" really nails it.
Not really, "foundations" are usually funds that redirect money to other worthy causes, while the organization in question will be generating its own content and services. On the other hand, there is Wikimedia Foundation, which was the example that established the analogy for me.
I just mean it sounds cooler than the other examples of Less Wrong __.
BTW our best current suggestion came from these comments, so keep it up!
PM me if you want my opinion without revealing the name in public.
One obvious question: when is the name most important? When first heard; Introductions.
Some common names take the form of "[identifier] [word for a group]" or similar, eg: [Rationality] [Institute]
Use online thesauruses to find synonyms for good words, make long lists of words to combine. http://thesaurus.com
Google how to come up with good names, skim chapters in marketing textbooks for meta-ideas.
Don't react fast/naturally (eg: "the name Waterline is a clever meaningful in-group signal and sounds pretty."), ask yourself how your target will react (eg: "what's that, whale environmentalists?").
Who are your targets? Intelligent ambitious young men or their uninterested 45 year old mothers? Academics? From which field? etc.
Common reaction to mention of the group will be to assume their arrogance (suggesting they can teach smartness, that they have smartness), behaving guarded but curious.
Suggestions: Insight House/ Bayesian House
Reaction: "what does bayesian mean?" it's the math (credibility+++) of how to decide (arrogance-) etc. Bring evidence into discussion if target identifies as being "logical" (young smart men).
I like "Insight". It alludes to "Incite", which is an exciting word that is related to the organization (definition- to give rise to, to urge into action, to stir up, etc). And it also can be broken into "in sight", which can be related to having your goals in sight, striving to reach for an attainable goal, etc.
So it's one word, with 3 positive connotations (Insight, Incite, and In Sight)
How about:
Sanity Insight
Rationality Insight
<Insert Postive Word Here> Insight
Insight Institute
Edited: Changed all "InSight" suggestions to "Insight", because I agree with markette's critique below.
Inciting Insight Inside is In Sight!
(Sorry, couldn't help myself...)
I like "Insight" too, but probably not "InSight" as part of the name, feels a bit gimmicky, as markette says.
"Insight Institute" has nice alliteration.
"Applied Insight" has good connotations for caring about effectiveness, as opposed to mere philosophizing. It also has the same initials as "Artificial Intelligence" which I'm not sure if it's a minus or a plus.
Can you imagine anyone's opinion being altered by such a thing? Its value rounds to zero (It's nonzero, but the smallest credit the human mind could give it is, I suspect, too much).
I get your point -- but still: If something's initials mean something different, this means it effectively can't be referenced or googled by those initials.
Yeah, this is a minor point if the name is just two words, but still something to consider if someone has name ideas that include "Figuring Better Ideas", "Cognitive Insight Applications" or for that matter "Neural Augmentation and Methodical Bettering of Life Alliance" . :-)
Then they could use old "SIAI" headed notepaper to refer to the union of SI and AI!
Forget cleverness for its own sake, optimize for the consequences.
someone reads "InSight", their brain says "oh, I get it, they combined insight and in sight. Their name is a pun." imagines suited marketing man. Where do you want to go for lunch?
Capturing that first thought and directing it somewhere useful is crucial
I think you're right.
Good word, bad capital "S".
I edited my suggestions to fix it.
Another useful question is: which existing organizations do you want to differentiate yourself from?
For instance there are already companies out there monetizing the "train your brain" promise, such as Lumosity (a name which has some accidental Less Wrong annotations), Mind Sparke, etc.
I think that consideration may be highly overestimated in the discussion here. Facebook isn't about faces, Twitter isn't about songbirds, google has little to do with the number "googol", The Apple Corporation isn't selling fruit... etc, etc.
A short pretty name to remember and be able to look up if you need to may be just as good as marketing. Something like "Waterline Institute" needs be clarified one ("they're talking about raising a metaphorical 'sanity waterline in the human population"), then it's a memorable enough name and visual alike.
But something like "Bayesian House" can only be clarified by making a long explanation about mathematical formulas... And it's not immediately memorable afterwards, because frankly it's just 'Bayes' is just a name, called after Thomas Bayes.
But honestly, I've never studied marketing or anything like that, so I may just be talking out of my ass here...
Can't assume google/facebook/twitter were successful because of a master plan that hinged on their name; their success doesn't strongly imply they were named well. Anecdotally, facebook was originally "The Facebook", google was originally "Googol", Twitter was once "twttr", and Apple was named on a whim when nothing could be decided on.
Bayesian is an alien word, I still remember wondering what it was when I first saw it. Repeating a word/name aloud is the recommended way to remember them on first impression, and memorability matters, but encouraging that kind of memorability is a small factor anyway, just for the record.
Edit: Whether or not my ideas are good, I disagree that the importance of immediate reaction is overrated. It's hard to say precisely how it has been "rated" in the conversation, but I think it matters a lot in framing the ensuing seconds of conversation.
Based on my research, "foundation", "Institute" and "center" are the most common nouns that are used in the names of nonprofits in approximately that order. "Center" might be inappropriate because the organization in question will probably not be based out of a single building.
In my view, the most important things are that the name should clearly communicate what the organization does, should not sound cultish, and should sound good in the same sentence as "the singularity Institute". (This may rule out "Institute" as well.)
Here are some names of mine. Many suggest the emphasis of System 2 over System 1. Others suggest improvements to the process of thinking itself, as opposed to being more correct than others about something.
And some clever and probably bad names:
If we take this--"One obvious question: when is the name most important? When first heard; Introductions."--seriously, then the simpler the better.
Hence, more descriptive names with a higher syllable count, like "deliberative thought foundation" or "foundation for improved decision-making" are inferior to names like "the better decisions foundation".
Another consideration: don't pick something obviously pretentious, like "the primate debugging group", nor something less obviously pretentious, like "the careful thinking foundation"---so what, that implies that I, let's say I'm an outsider, am not a careful thinker? On the other hand, "the better decisions foundation" isn't as pretentious. Or if it is, it's more acceptable because businesses are interested in better decisions (it's specific enough that the first thought isn't merely indignation).
Therefore, I upvoted for "The Better Decisions Foundation"
Google has these things to say about naming organizations:
what makes a good organization name, how to name a business: short, sweet, easily pronounced, legal, alliterative if long, not prone to abbreviation, flexible, timeless, fits with other branding, not already in the dictionary with the same definition, contains a sticky consonant, surprising, seldom directly descriptive, melodious, "cool", distinct, fun to say, trademarkable, not redundant, not criminal or shady-sounding, not lurid, at most two words, not desperate, medieval, Spanish-sounding. visual element, positive connotation, associated with what you actually do, not numbered, not named for a person, not geographic, looks good printed, rememberable, no bad connotations, spellable, description of what you do in tagline rather than name, harder consonants.
OnStartups: How To Pick A Company Name:
Looks like the current name is "Center for Modern Rationality". Points to beoShaffer!
Not sure if this discussion is still ongoing, but...
It seems to me that something that means "rationality" should be in there, and probably a word that means "institute".
Some words are to be avoided, like 'belief', which carry weird connotations. Weird-sounding is probably bad ("Mensa" sounds too weird to lots of people). English words are probably best. Being tied to a person's name is hardly ever a good idea.
The Institute for Intelligence Utilization
Make Humanity Smarter
Sanity Academy
League of Extraordinary Thinkers
The Brain Society
Lightbringers
Order of Daedalus
Knights Prometheus (EDIT: should probably be "Knights Promethean")
The Bayesian Priory
Practical Reasoning Institute
Institute for Practical Reasoning
MBlume's analogy (way back) of how we're cartographers has struck me as a cool one. Cartographer to me carries the same kind of weight as Alchemist would. Here are some names based on that trope.
I hope someone does better than I can at using this theme.
"Mind Charter" comes off as a pun, because 'charter' is literally a treaty as well as a description of someone who makes maps. "The Mind Charter" could stand on its own.
I like how SIAI's name references both the event you're working toward and method of achieving it. Is there a single word that describes a watershed event that would indicate the rationality institute's direct success like "Singularity" does an intelligence explosion? That supporters could rally around and label themselves by (singularitarian)? A word for approximating the ideal Bayesian updater, for felling akrasia, for actually changing one's mind? Can we create or annex one?
Exaltation, Transcendence, Apotheosis, Enlightenment, Upload, Elevation, Laudation, Upgrade, Epiphanic, and Ideate come to mind, but what I'm looking for is something more like "the act (event) of becoming your best self" in a word. Too many of these have strong religious connotations for me.
After some thought, I hereby create Max Agency! Plucky comic superhero mascot of Zenith Agency (Z.A. Huzzah!) ...for Consequential Action (Z.A.C.A.) The acronym for which happens to be Max's battlecry, but only when shouted in triplicate of course!
Now that I have a word, the idea of an agency without agents (only aspiring agents) tickles me tremendously.
Other thoughts: Agency Institute for Rationality Training (A.I.R. Training)
Agency Foundation for Applied Rationality (A.F.A.R.)
The Center for the Advancement of Human Reason
By the way, hope you are not trying to do branding by discussing it internally only. None of you are typical minds, so you may want to collect top 10 or top 100 best names and run it by your target audience, see what their impression is. Beta-test it, so to speak. (This forum barely counts as alpha-testing.)
Not seen anyone suggest this yet, but the simple things are always good:
Rationality Institute
Afterthought
Y'know, we came up with this idea for this institution and all the cool things we could do. We got so wrapped up in it that the name was kind of an afterthought.
The gold standard of such institutions is The Royal Philosophical Society.
Perhaps some form of The __ Philosophical Society.
What goes in the blank I am drawing a blank on. The California or Silicon Valley P.S. would be fine. The opposite of Royal is Commoner so the Common P. S. might be OK. Or Common Sense P.S. Or Real or Reality P. S. I would not use Bayes as a bunch of physical scientists whose attention you might want to attract are nigh-dogmatic frequentists right now but could presumably be weaned from their dogma.
Not sure if the're good ideas, but the following appear to be free.
The Practical Philosophical Society
The Modern Philosophical Society
The Empirical Philosophical Society.
If anyone on LW happens to be surprisingly well connected "The Royal Rationality Society" would be great.
Not saying that a lot of the stuff on Less Wrong is philosophy, but you don't think it's a bit risky going for "Philosoph-" something? A potential improvement would be something more along the lines of Neurophilosphy. (?) New branding that is.
Edit: Oops, suppose to say "[...] is not philosophy [...]"