Sheridan: "What do you want?" Kosh: "Never ask that question!"

People are like dogs, they just sort of do things arbitrarily. If you look beyond the smoke and mirrors of your surface preferences, all you're going to find behind them is more smoke and mirrors. A wise man once suggested to me that I should just treat my brain as an oracle for preferences - give it as good a data as I can, and as much processing power as it needs, and just take what it spits out as gospel, rather than seeking the underlying principles.