In the ancestral post, I recommend auctioning off the tickets. This ensures that the people who are willing to pay the most get the tickets, dramatically reducing the demand and increasing the risk for scalpers (if I buy a $20 ticket to a show I expect to sell out, a price decline is unlikely, and even if it happens it's probably only a few bucks per ticket. If I buy a $500 ticket to a show I expect to sell out, a price decline could wipe me out).

Now, you could still have people buying tickets at auction to sell at the door to people who weren't prepared, ... (read more)