First, thanks to lukeprog for posting this discussion post. The Ohio Less Wrong group has been discussing elevator pitches, and the comments here are sure to help us!
I often end up pitching LW stuff to people who are atheists, but not rationalists. I think this type of person is a great potential "recruit", because they WANT a community, but often find the atheistic community a little too "patting ourselves on the back"-ish (as do I). My general pitch is that Less Wrong is like the next step: "Yeah, we're all (mainly) atheists, but now what??"
Here's an example from a recent facebook comment thread:
Other person- What exactly do atheist groups do? I went to a couple meetings of [ Freethought Group ] here at [ Local big university], but it turned out to be exactly like Sunday school but except for reading Bible verses, everyone talked about why religion was terrible. It's not exactly what I'm all about.
Me- Yeah, I hate "Rah rah, Atheism!" stuff too. I know [Person A ] and [Person B ] from lesswrong.com . I like the site because it's like..."Yeah, we've all got the atheism stuff figured out. Let's move on and see where we can go from there."
Then I point them to Methods of Rationality, and hopefully now to our meetups.
I too am a member of the Ohio Less Wrong group. I was quite surprised to see this topic come up in Discussion, but I approve wholeheartedly.
My thoughts on the subject are leaning heavily towards the current equivalent of an 'elevator pitch' we have already: the Welcome to Less Wrong piece on the front page.
I particularly like the portion right at the beginning, because it grabs onto the central reason for wanting to be rational in the first place. Start with the absolute basics for something like an elevator pitch, if you ask me.
...Thinking and deciding are
I'm trying to develop a large set of elevator pitches / elevator responses for the two major topics of LW: rationality and AI.
An elevator pitch lasts 20-60 seconds, and is not necessarily prompted by anything, or at most is prompted by something very vague like "So, I heard you talking about 'rationality'. What's that about?"
An elevator response is a 20-60 second, highly optimized response to a commonly heard sentence or idea, for example, "Science doesn't know everything."
Examples (but I hope you can improve upon them):
"So, I hear you care about rationality. What's that about?"
"Science doesn't know everything."
"But you can't expect people to act rationally. We are emotional creatures."
"But sometimes you can't wait until you have all the information you need. Sometimes you need to act right away."
"But we have to use intuition sometimes. And sometimes, my intuitions are pretty good!"
"But I'm not sure an AI can ever be conscious."
Please post your own elevator pitches and responses in the comments, and vote for your favorites!