I too am a member of the Ohio Less Wrong group. I was quite surprised to see this topic come up in Discussion, but I approve wholeheartedly.
My thoughts on the subject are leaning heavily towards the current equivalent of an 'elevator pitch' we have already: the Welcome to Less Wrong piece on the front page.
I particularly like the portion right at the beginning, because it grabs onto the central reason for wanting to be rational in the first place. Start with the absolute basics for something like an elevator pitch, if you ask me.
Thinking and deciding are central to our daily lives. The Less Wrong community aims to gain expertise in how human brains think and decide, so that we can do so more successfully.
I might cut out the part about 'human brains' though. Talk like that tends to encourage folks to peg you as a nerd right away, and 'nerd' has baggage you don't want if you're introducing an average person.
I'm trying to develop a large set of elevator pitches / elevator responses for the two major topics of LW: rationality and AI.
An elevator pitch lasts 20-60 seconds, and is not necessarily prompted by anything, or at most is prompted by something very vague like "So, I heard you talking about 'rationality'. What's that about?"
An elevator response is a 20-60 second, highly optimized response to a commonly heard sentence or idea, for example, "Science doesn't know everything."
Examples (but I hope you can improve upon them):
"So, I hear you care about rationality. What's that about?"
"Science doesn't know everything."
"But you can't expect people to act rationally. We are emotional creatures."
"But sometimes you can't wait until you have all the information you need. Sometimes you need to act right away."
"But we have to use intuition sometimes. And sometimes, my intuitions are pretty good!"
"But I'm not sure an AI can ever be conscious."
Please post your own elevator pitches and responses in the comments, and vote for your favorites!