gwern comments on Is Sunk Cost Fallacy a Fallacy? - Less Wrong
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What's not clear about it? That's the idea.
Only if there are better equilibriums which can be moved to by attacking sunk cost - otherwise they are simply the price of doing business.
(I only found two studies bearing on it, neither of which were optimistic: the study finding sunk costs encouraged coordination and the bank study finding attacking sunk cost resulted in deception and falsification of internal metrics.)