You can find plenty of critics of Big Science and/or government spending on prestige projects,
Those people generally claim that Apollo was a waste of money period, not that Apollo was a waste of money compared to going to the moon via the normal grant process.
I just finished the first draft of my essay, "Are Sunk Costs Fallacies?"; there is still material I need to go through, but the bulk of the material is now there. The formatting is too gnarly to post here, so I ask everyone's forgiveness in clicking through.
To summarize:
(If any of that seems unlikely or absurd to you, click through. I've worked very hard to provide multiple citations where possible, and fulltext for practically everything.)
I started this a while ago; but Luke/SIAI paid for much of the work, and that motivation plus academic library access made this essay more comprehensive than it would have been and finished months in advance.