From your link:

Until now it has been believed that in order to record one bit of information – by inverting the poles of a magnet – there was a need to apply an external magnetic field. The stronger the applied field, the faster the recording of a magnetic bit of information.

Technically that is not true. A rotation of a magnet applying some nonmagnetic force was always known as possible and an everyday matter. Still, this is a very good news.