I'm kinda confused, when people say things like "I'm trying to give up chocolate. Last weekend I saw a delicious cake and I found myself telling myself the only reason I wanted it was to boost my energy levels, hahaha you know the feeling, right?" they don't really believe that, right? I mean is they know the entire time they're breaking away from their 'ideal self' or 'should-be self' and just say things like that as a kind of mock-explanation to fulfill social expectations.