Re: publishing.
Self-publishing is easy. As for publishing with a mainstream press, I recommend How to Sell, Then Write Your Nonfiction Book.
What if I want to write, then sell it? Something that might be achievable could be like what Skeptic's Dictionary or You Are Not So Smart did, they started out as websites that slowly filled out and were ultimately published as books.
(Why isn't there a Singularity Institute Press?)
Also conjunction fallacy has been expanded.