billswift comments on What if the front page… - Less Wrong
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Comments (35)
There are two important groups of users: 1) first-time visitors, and 2) everyday visitors. Your suggestion improves the site for the former, but you should think about the latter too.
As a everyday visitor, I want the things important for me to be at the top of the page, so that I do not have to scroll down every time. On the other hand, the things important for me can have a small font and no graphics, because I already know what to look for. What are things important for an everyday visitor? Simply: what has changed since yesterday -- new articles, new Overcoming Bias articles, new comments, new wiki edits (not everything is important to everyone, but these are the frequent changes), and perhaps featured articles. These things are not high enough now, neither are they high enough in your proposal.
After these things (which compressed enough should still leave 2/3 of the top screen empty), there can go your brain graphics, short description of the site, and the meetup map -- things that should catch the eye of the first-time visitor.
The essence is -- think about different types of users and their needs. You did it for the new users, now think about old users too. On the title page, having to scroll down is bad. Scrolling down is OK only when reading a longer text, which must begin on the first screen, but may continue below.
Why would everyday visitors go to the front page? I have the New Main and New Discussion pages bookmarked, if I need to get to another page I can always follow internal links.
24% of front page traffic is new visitors to the site; 76% are returning visitors.
(This doesn't mean we don't maximise community growth by optimising the front page for the new visitors.)
When I recommend the site, I just say LessWrong.com.
The very few occasions you recommend the site to everyday visitors spawn interesting conversations but very little website traffic. Your site recommendations to new visitors are much more relevant to this discussion.
I'm not sure where the communication disconnect is-- I recommend Less Wrong to people who generally haven't heard of it before. They are potential new visitors.
They are potential new visitors, and they will likely go to the front page. The front page should cater for them.
billswift seems to me to be arguing that "everyday visitors" (which I interpret to mean frequent users of the site) should bookmark or remember other site locations or other ways of consuming site content (eg. the many RSS feeds available), so shouldn't be much concerned for the usability of the front page to them.
If billswift is right, the front page should be optimised for new visitors (the group you seem to be talking about), and not for returning visitors.