Then shouldn't you look for a co-founder who salivates at the idea of luring a massive population of weak-willed casual gamers into Skinner boxes that make them send a constant cash stream at your company, not people who like playing games and want to make games they themselves find compelling?
An ex-drug-dealer (now a video game industry powerbrain) once told me that he doesn’t understand why people buy heroin. The heroin peddler isn’t even doing heroin. Like him or not, when you hear Cliff Bleszinski talk about Gears of War, he sounds — in a good way — like a weed dealer. He sounds like he endorses what he is selling. When you’re in a room with social games guys, the “I never touch the stuff” attitude is so thick you’ll need a box cutter to breathe properly.
-- Tim Rogers, Who Killed Videogames
I would pay one hundred dollars a month for a game that "compulsion traps" me into doing what I'm supposed to be doing in the manner described in that article.