gjm comments on Marketing rationalism - Less Wrong
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Yet Christians manage the same trick, on a large scale.
There is a Mahayana Buddhist doctrine - it might have to do with the "doctrine of the lesser vehicle", but I forget - that says (paraphrased), "No one can be persuaded of the truth of Buddhism unless they already understand the truth of Buddhism. Therefore for their own good you may deceive them, and tell them that the study of this doctrine will give them the lesser things that they in their ignorance desire, to persuade them to follow it unto understanding."
I think a much-too-large fraction of how Christians manage it is by means that most people here would deplore: not merely because they appeal to something other than reason, but because they're actually anti-rational.
If you wish to proceed in that way, go ahead. My guess is that (1) rationalists in general will not do well using techniques that go so badly against the grain, (2) rationalists who do what it takes to use such techniques will tend to corrupt their own rationalism in so doing (because, e.g., the most effective way to fool others is to fool yourself first), and (3) the loss -- e.g., from people noticing that they've been tricked and deciding not to trust anything you've ever told them -- might well turn out to be greater than the gain anyway.
I remain unconvinced of the need, anyway: most people agree, at least in theory and in general, that rationality is good and useful. Convincing someone to be rationalist might be harder; so focus instead on showing them how to be rational more effectively in particular cases where they are agreed that being rational is good. The principles generalize, after all.